New Balance Italy
SS2015 Advertising Campaign for
New Balance Kids.
The project
New Balance Kids Spring Summer 2015 new campaign: the creative concept is signed Matitegiovanotte.Ra.
The graphic concept focuses entirely on shapes and colour. The shoe takes centre stage and brings to life a fantastic world where even shadows become playmates.
Imagination runs once again — in fact, with Matite, it takes flight.
Concept: Giorgia Pizzola, Sara Conti and Antonella Bandoli.
Copy: Antonella Bandoli and Marina Flamigni.
Art Direction: Giorgia Pizzola, Sara Conti.
Photography and optimisation: Gianluca Gasperoni.
The best creative ingredients
blended with passion into the project
“Among the qualities that make you unique are your creative energy, great passion, and professionalism.”
Fabrizio Bernabei |
Sales Director Italy - NewBalance
