New Balance
One package for each model, ready to “run across social media”.
The project
New Balance Italia entrusted LeMatite with the creation of social content for a selection of running shoe models, for the profiles of various Italian retail outlets.
Digital storytelling, through visuals and copy, giving space to the footwear and its technologies.
The static posts used by key partners are transformed into a content package for each shoe: a mix of static posts, static stories, and dynamic stories designed to capture users’ attention across different sections of the social platform.
A presentation was created containing posting guidelines, including copy, graphics, and posting frequency.
Art Direction: Sara Conti.
Creative Support: Giacomo Lombardi, Chiara Catani.
Copywriting: Andrea Chiara Bernabei.
Coordination: Antonella Bandoli, Andrea Chiara Bernabei.
The best creative ingredients
blended with passion into the project
“Among the qualities that make you unique are your creative energy, great passion, and professionalism.”
Fabrizio Bernabei |
Sales Director Italy - NewBalance
