Alma Petroli

The process of business qualification, innovation, and organisation, the ability to solve problems related to roadworks, environmental protection, and road user safety are the aims and purposes of ALMABIT, a company created from the merger of Alma Petroli and Abi Strade.

ALMABIT draws on the expertise of both companies to provide solutions involving research and the formulation of bitumen recipes for the creation of special road surfaces, while also supporting the growth and development of industry professionals — companies, public bodies, and design firms — to whom ALMABIT offers consultancy and technical assistance.

In short, putting quality to work in order to set innovation in motion.
Alma Petroli, which has entrusted us with much of its communication for several years, also asked us to coordinate ALMABIT’s brand identity.

This is how the logo’s visual identity came to life: it takes the P from Alma Petroli and repeats it in a sequence that generates a kind of sustainably inspired garland, followed by the elements of the coordinated image, the corporate brochure, trade fair stand, and website (in collaboration with Webit).

Today’s research for tomorrow’s roads.