Nike Italy
Out of Home campaign for flagship retail models.
The project
Traditional media such as out-of-home advertising (city posters) and general and specialist press ads for rétro-pop campaigns, marked by irony and subtle irreverence, featuring Nike’s top sports footwear models of the season. Thanks to this work, we earned the trust of Wieden+Kennedy, Nike’s international agency, with which we later collaborated extensively on adapting global campaigns to the Italian market.
“IN ADVERTISING, THE BEST AGENCY IN THE WORLD.”
Art Direction: Barbara Longiardi, Giovanni Pizzigati..
Copywriting: Antonella Bandoli
The best creative ingredients
blended with passion into the project
“With their commitment and enthusiasm, Le Matite prove that a small town can truly be home to a great agency. With ideas and initiatives perfectly aligned with our culture, but above all with a deep passion for communication and a strong commitment to serving their clients in the best possible way.”
Pier Donato Vercellone |
Communication Manager - Nike
