Kastamonu Italia
Nature meets design in the new brand identity of Kastamonu Italia.
The project
A social media strategy was developed around five content series with different variations, in which vector graphics (descriptive icons, patterns, and decorative elements) and photographic style (to bring natural elements back to their purest form) intertwine. Creative copywriting supports the strategy by placing design and nature in the foreground.
Posts related to the theme of nature increased from 13% to 42%. The creative choices behind the social media strategy evolved into Kastamonu Italia’s new brand identity. A new communication approach was also developed for Kastamonu Italia’s trade fair stands.
Design and Concept: Chiara Catani, Andrea Chiara Bernabei.
Art Direction: Chiara Catani.
Coordination: Antonella Bandoli, Andrea Chiara Bernabei.
Copywriting: Andrea Chiara Bernabei.
Digital Direction: Andrea Chiara Bernabei.
