Sica
The perfect story for SICA’s industrial product: the end-of-line system for extruded plastic pipes.
The project
The new strategy starts with a conservative restyling of the Sica logo, from which geometric shapes reminiscent of pipes — the company’s product — are derived and used as decorative elements and as a distinctive pattern of the new brand identity.
A concept was created and applied across all online and offline tools, together with a bespoke photo shoot designed to make Sica stand out with elegance and distinction in the industrial sector.
The corporate identity is renewed, stronger and clearer. All materials align harmoniously with the visual identity. Communication is more consistent from online to offline. The company’s strengths are brought to the fore.
Creative Direction: Giacomo Lombardi, Antonella Bandoli.
Art Direction: Giacomo Lombardi, Sara Conti.
Copywriting: Antonella Bandoli.
Photoshooting: Gianluca Gasperoni.
The best creative ingredients
blended with passion into the project
“We felt the need to renew Sica’s image in order to better convey the value and know-how built over more than 60 years of experience, fully aware of how important first impressions are for those who choose us. We entrusted the project to LeMatite, impressed by their ability to understand our needs and translate them into a compelling visual identity that truly reflects our values and our mission in the plastics industry. We appreciated their attention to detail, creativity, and ability to turn ideas into concrete projects. The rebranding strengthened our image, attracting greater attention both online and offline, and consolidating our positioning in the sector. The new brand fully represents who we are and sets us apart with strength.”
Valeria Giacomoni |
Chief Executive Officer - SICA SpA
