We are a communication studio like many others in the world.
But unique in our history, our people, our combined experience, and our approach.
The difference lies in “how things went and how we chose to take them”: always confident in the future, aware of the value of others, and grateful for every kind of experience.

We believe our profession deserves to stand within the sphere of culture.
Filling a blank space or creating a message on behalf of others are cultural acts whose task is not to make things worse, nor to leave them unchanged, but to elevate the meaning of what they represent, with respect for the receiver.

A creative approach informs, without exception, both our thinking and our way of working.
Creative does not mean artistic or free from rules; it means proactive, productive, fertile, alternative, positive, unexpected — and, where needed, irreverent.
From strategy to execution, “everything is illuminated” by creativity.
Creativity is our way of saying “to care”.

When we need a reassuring pat on the back, we think of the long-standing relationships we have with most of our clients.
To the 13 years with Nike Italy, the 15 with New Balance, the 10 with Skechers, the 8 with Reebok, the 10 with Finmero, the 8 with Seac Sub, and then Cinti, A.G. Spalding & Bros, Emilia Romagna Teatro Fondazione, and the Municipality of Ravenna. To us, these numbers shine brighter than an Oscar statuette, because they are the truest measure of our passion.

We have long worked with several multinational sports brands, such as Nike, New Balance, Skechers, Reebok, Mores, and Seac Sub.
From all of them, we have learned a little healthy sporting discipline.
Such as setting clear goals and striving for results, the discipline of training and the masterstroke, the value of the team, and the awareness that no finish line is ever crossed by a single athlete alone.

We truly love good graphic design. But one of our distinctive traits lies in storytelling.
We are fascinated by the seductive power of words, especially when they remain balanced between ethics and aesthetics.
This is why some international agencies turn to our language expertise and our ability to adapt global campaigns to the Italian market.
This has happened with Nike, Apple, Microsoft, Pringles, Dan, Rolex, Barbie – Mattel, and Calvé – Unilever

We began working in the early 1990s with many companies producing consumer goods.
This gave us a strong familiarity with the logic of B2C.
We understand consumers’ needs and recognise the traces of their behaviour wherever they may appear, whether in a market or in a marketplace.

We love what we do, and we love doing it together.
This is what makes us cheerful most of the time.
It is a lightness in the sense meant by Calvino, better suited to the hummingbird than to the feather.
Maybe that is why we always like to end on a wingbeat.