{"id":8526,"date":"2024-12-10T11:13:30","date_gmt":"2024-12-10T10:13:30","guid":{"rendered":"https:\/\/www.matitegiovanotte.biz\/progetto\/one-package-for-each-model-ready-to-run-across-social-media\/"},"modified":"2026-08-03T12:51:13","modified_gmt":"2026-08-03T10:51:13","slug":"one-package-for-each-model-ready-to-run-across-social-media","status":"publish","type":"progetto","link":"https:\/\/www.matitegiovanotte.biz\/en\/project\/one-package-for-each-model-ready-to-run-across-social-media\/","title":{"rendered":"One package for each model, ready to \u201crun across social media\u201d."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 100px ) !important;max-width:calc( 100% + 100px ) !important;margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 sm-text-align-center fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>New Balance Italia entrusted LeMatite with the creation of social content for a selection of running shoe models, for the profiles of various Italian retail outlets.<br \/>\nDigital storytelling, through visuals and copy, giving space to the footwear and its technologies.<\/p>\n<p>The static posts used by key partners are transformed into a content package for each shoe: a mix of static posts, static stories, and dynamic stories designed to capture users\u2019 attention across different sections of the social platform.<br \/>\nA presentation was created containing posting guidelines, including copy, graphics, and posting frequency.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator center-mobile\" style=\"align-self: flex-start;margin-right:auto;margin-top:30px;margin-bottom:30px;width:100%;max-width:200px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2 sm-text-align-center fusion-text-no-margin testo-small-progetto\" style=\"--awb-font-size:14px;--awb-margin-bottom:0px;\"><p><strong>Art Direction:<\/strong> Sara Conti.<br \/>\n<strong>Creative Support:<\/strong> Giacomo Lombardi, Chiara Catani.<br \/>\n<strong>Copywriting:<\/strong> Andrea Chiara Bernabei.<br \/>\n<strong>Coordination:<\/strong> Antonella Bandoli, Andrea Chiara Bernabei.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":8529,"template":"","tag-categoria":[371,383],"tag-settore":[415],"cliente":[593],"class_list":["post-8526","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-categoria-graphic-design","tag-categoria-social-strategy","tag-settore-sport","cliente-new-balance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto\/8526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media\/8529"}],"wp:attachment":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media?parent=8526"}],"wp:term":[{"taxonomy":"tag-categoria","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-categoria?post=8526"},{"taxonomy":"tag-settore","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-settore?post=8526"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/cliente?post=8526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}