{"id":8514,"date":"2024-12-10T11:31:03","date_gmt":"2024-12-10T10:31:03","guid":{"rendered":"https:\/\/www.matitegiovanotte.biz\/progetto\/emilia-romagna-teatro-fondaziones-2016-17-season\/"},"modified":"2026-08-03T12:19:26","modified_gmt":"2026-08-03T10:19:26","slug":"emilia-romagna-teatro-fondaziones-2016-17-season","status":"publish","type":"progetto","link":"https:\/\/www.matitegiovanotte.biz\/en\/project\/emilia-romagna-teatro-fondaziones-2016-17-season\/","title":{"rendered":"Emilia-Romagna Teatro Fondazione\u2019s 2016\u201317 Season."},"content":{"rendered":"

After managing the image of several ERT (Emilia-Romagna Teatro) productions, the Foundation entrusted Matitegiovanotte.Ra with the communication for the theatre seasons and the subscription campaign for all affiliated theatres. A highly original project signed by photographer Luca Del Pia.<\/p>\n

The protagonists of the previous two seasons had been well known theatre actors (2014-15 season), followed by the directors (2015-16 season).
\nThis year, Luca Del Pia and the Foundation’s Marketing Department chose an even more authentic interpreter: the audience.<\/p>\n

In spring, an open call was launched through the organization’s Facebook channel, inviting all theatre enthusiasts and regular visitors of the circuit’s theatres to introduce themselves with a short personal story, with the aim of being selected as protagonists for ERT’s new advertising campaign.
\nThe real added value of the campaign was meant to be the authenticity of the stories and the people telling them.
\nSurprisingly, the number of applications was very high.
\nThe subjects were then chosen based on the originality and variety of their lifestyles, but above all for their genuine passion for theatre.<\/p>\n<\/div><\/div><\/div>

That’s why posters, ads and banners feature a smiling swimming enthusiast who is also a quality controller, but above all an ERT theatre goer.
\nJust like the engineer who loves relaxing with grazing animals, but who would never give up a front row seat.
\nAnd so do the student, the petrol station attendant, the painter, the Hula-Hoop contortionists, the hairdressers and the pasta makers.
\nThe campaign unfolds across a thousand placements spanning periodical and daily press, web banners, flyers, folders, programme booklets, posters, dynamic billboards and bookmarks.
\nEach of the 7 Theatres features one or more subjects, where everyone “plays their own part,” but in reality no one is really acting.<\/p>\n<\/div>

<\/div><\/div>

Art Direction:<\/strong> ERT (Barbara Regondi, Caterina Guerra, Francesca Ferri), Luca del Pia, Matitegiovanotte.Ra.
\nCreative Direction:<\/strong> Chiara Catani, Giorgia Pizzola, Anna Balducci, Massimo Mandich.
\nContact:<\/strong> Antonella Bandoli.
\nPhotography:<\/strong> Luca del Pia.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":8517,"template":"","tag-categoria":[359,371],"tag-settore":[393],"cliente":[517],"class_list":["post-8514","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-categoria-advertising","tag-categoria-graphic-design","tag-settore-culture","cliente-ert"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto\/8514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media\/8517"}],"wp:attachment":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media?parent=8514"}],"wp:term":[{"taxonomy":"tag-categoria","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-categoria?post=8514"},{"taxonomy":"tag-settore","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-settore?post=8514"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/cliente?post=8514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}