{"id":8463,"date":"2024-12-05T19:07:43","date_gmt":"2024-12-05T18:07:43","guid":{"rendered":"https:\/\/www.matitegiovanotte.biz\/progetto\/nature-meets-design-in-the-new-brand-identity-of-kastamonu-italia\/"},"modified":"2026-08-03T10:34:36","modified_gmt":"2026-08-03T08:34:36","slug":"nature-meets-design-in-the-new-brand-identity-of-kastamonu-italia","status":"publish","type":"progetto","link":"https:\/\/www.matitegiovanotte.biz\/en\/project\/nature-meets-design-in-the-new-brand-identity-of-kastamonu-italia\/","title":{"rendered":"Nature meets design in the new brand identity of Kastamonu Italia."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 100px ) !important;max-width:calc( 100% + 100px ) !important;margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 sm-text-align-center fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>A social media strategy was developed around five content series with different variations, in which vector graphics (descriptive icons, patterns, and decorative elements) and photographic style (to bring natural elements back to their purest form) intertwine. Creative copywriting supports the strategy by placing design and nature in the foreground.<br \/>\nPosts related to the theme of nature increased from 13% to 42%. The creative choices behind the social media strategy evolved into Kastamonu Italia\u2019s new brand identity. A new communication approach was also developed for Kastamonu Italia\u2019s trade fair stands.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator center-mobile\" style=\"align-self: flex-start;margin-right:auto;margin-top:30px;margin-bottom:30px;width:100%;max-width:200px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2 sm-text-align-center fusion-text-no-margin testo-small-progetto\" style=\"--awb-font-size:14px;--awb-margin-bottom:0px;\"><p><strong>Design and Concept:<\/strong> Chiara Catani, Andrea Chiara Bernabei.<br \/>\n<strong>Art Direction:<\/strong> Chiara Catani.<br \/>\n<strong>Coordination:<\/strong> Antonella Bandoli, Andrea Chiara Bernabei.<br \/>\n<strong>Copywriting:<\/strong> Andrea Chiara Bernabei.<br \/>\n<strong>Digital Direction:<\/strong> Andrea Chiara Bernabei.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":8464,"template":"","tag-categoria":[361,383],"tag-settore":[395],"cliente":[568],"class_list":["post-8463","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-categoria-brand-identity","tag-categoria-social-strategy","tag-settore-design","cliente-kastamonu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto\/8463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media\/8464"}],"wp:attachment":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media?parent=8463"}],"wp:term":[{"taxonomy":"tag-categoria","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-categoria?post=8463"},{"taxonomy":"tag-settore","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-settore?post=8463"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/cliente?post=8463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}