{"id":8387,"date":"2024-11-20T13:01:40","date_gmt":"2024-11-20T12:01:40","guid":{"rendered":"https:\/\/www.matitegiovanotte.biz\/progetto\/matite-and-shout-for-seac\/"},"modified":"2026-07-30T17:33:22","modified_gmt":"2026-07-30T15:33:22","slug":"matite-and-shout-for-seac","status":"publish","type":"progetto","link":"https:\/\/www.matitegiovanotte.biz\/en\/project\/matite-and-shout-for-seac\/","title":{"rendered":"Matite and Shout for Seac."},"content":{"rendered":"

In spring 2008, Matitegiovanotte.Ravenna won the tender promoted by Seac Sub, a Ligurian company specializing in scuba diving equipment.
\nSeac, which distributes worldwide and has its international headquarters in Lavagna, is a company undergoing renewal, positioning itself as smaller than top-tier competitors, yet endowed with strong personality and a wide-ranging product line, dynamism, eccentricity and, overall, great genuineness.<\/p>\n

Although founded thirty years ago, Seac is young in spirit and in its people, and it had the courage to present itself, for the first time in the industry, with an unconventional corporate image and an innovative approach.
\nIts true competitive strengths lie in a keen eye for the human side of things, careful attention to product quality, genuinely high quality at accessible prices, and a fresh, playful approach.
\nSeac was asking for a new language, wiser, more ironic and light-hearted, capable of opening new avenues of communication with young people and awakening the child’s dream in the adult.<\/p>\n

The choice to work with Alessandro Gottardo, known artistically as Shout, one of the best illustrators in the world, particularly renowned in publishing and overseas (a regular contributor to the New York Times, Washington Post, Newsweek, The Guardian, Times, Le Monde, The Economist, Esquire, Penguin Books), gave the new Seac image a truly distinctive and original character, exactly what this turning point called for.
\nHis sober, strongly conceptual style does not produce a simple, illustrative drawing, but delivers a personality capable of combining elegance with dream, imagination with faithfulness to the object it depicts.
\nThough dreamlike, it is powerfully real.<\/p>\n

The clever irony combined with the simplicity of the pictorial “storytelling” gives the subjects a certain lightness, aimed at easing the perception of a potentially risky sport.
\nNo competitor has ever dared to venture into communication with a pictorial style. The sea has always shown itself.<\/p>\n<\/div><\/div><\/div>

If not the sea, the product alone. A phenomenon that, over time, produced a leveling effect across the entire industry.
\nSeac made a bold, daring, disruptive choice, one nonetheless capable of giving it that personality it was searching for, a personality that had never before belonged to this world.<\/p>\n

Matitegiovanotte.Ravenna was responsible for:<\/p>\n

    \n
  • logo restyling, creating 3 marks from the single original, for the 3 different production segments: diving, apnea\/freediving, and beachline, each characterized by icons that evoke its reference world;<\/li>\n
  • coining the company pay-off, a true synthesis of the new mission: a free interpretation of the famous “A Wonderful World” in which “Wonder” has one vowel changed to create “A Wunderful World,” reinforcing the meaning of “wonder” and the direct link to the marine world.<\/li>\n
  • producing 4 subjects for the international campaign for trade press, featuring the institutional subject showing a diver\/astronaut floating toward a “moon-like” pufferfish; the diving subject where the diver-superman’s cape is a manta ray; the apnea subject where the hunter eyes his prey with a “camouflaged” gaze; and the beachline subject where the holiday island is the back of a sperm whale.<\/li>\n
  • creating the packaging for all product families; the 3 catalogues for 2009; the merchandising; the trade fair set-ups; the below-the-line materials for points of sale and diving centers; and the coordination of the corporate image on the website.<\/li>\n<\/ul>\n<\/div>
    <\/div><\/div>

    Creative direction and coordination:<\/strong> Michela Pardini
    \nCopy and coordination:<\/strong> Antonella Bandoli
    \nIllustration:<\/strong> Alessandro Gottardo
    \nArt direction:<\/strong> Giorgia Pizzola e Francesca Barbieri
    \nFinal artwork and production:<\/strong> Luca Bezzi e Gianluca GasperoniCopy and coordination<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":8392,"template":"","tag-categoria":[371,372],"tag-settore":[415,416],"cliente":[634],"class_list":["post-8387","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-categoria-graphic-design","tag-categoria-illustration","tag-settore-sport","tag-settore-underwater","cliente-seac-sub"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto\/8387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media\/8392"}],"wp:attachment":[{"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/media?parent=8387"}],"wp:term":[{"taxonomy":"tag-categoria","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-categoria?post=8387"},{"taxonomy":"tag-settore","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/tag-settore?post=8387"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.matitegiovanotte.biz\/en\/wp-json\/wp\/v2\/cliente?post=8387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}